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Toys Now Made to Entice Girls into Engineering

Posted: February 15, 2014

Debra Sterling wanted to come up with a way to intrigue young girls into the engineering field through appropriate toys. She is well on her way with GoldieBlox, a mixture of a story with actual constructible components that teach tension, force and friction, among other technical principles, which took engineering, the business world and mainstream media by storm in 2013.

According to the article in ENR, “Sterling created a hugely successful Kickstarter crowd-funding campaign to launch her company, GoldieBlox Inc., raising over $280,000 in about one month to propel the invention to market across the U.S.”

Sandi Everlove, chief learning officer at Washington STEM was quoted in saying, “GoldieBlox isn’t a boy’s toy guised in a pastel package. It’s a toy built around what girls love—reading, adventure and saving the day…Inspiring STEM identity at an early age is the first step in clearing hurdles for girls and women in the fields.”

Read the full article at http://enr.construction.com/people/awards/2014/0127-targeting-the-toy-aisle-to-get-young-girls-into-engineering.asp

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